Key takeaways
- Beqi's recent migrations took 3 to 9 weeks: Loom in three, Axiom Space in six, and MinIO in eight to nine, including six weeks of development.
- Page count matters less than it seems: content can be imported in bulk, while decisions and approvals can't.
- The biggest driver is scope: how much of the content model, design and integrations change during the move.
- Most delays come from late approvals, not the build: engineering, security and procurement need to be in from week one.
- You can shorten a migration by deciding scope early and freezing content, never by skipping redirects or QA.
This article explains how long an enterprise migration to Webflow takes and why. It isn't a complete guide to website migration. For every step in detail, use our enterprise Webflow migration checklist.
If you are planning a move now, see how we run website migration services for Webflow.
How long does a typical enterprise Webflow migration take?
Three to nine weeks for the enterprise marketing sites Beqi has migrated recently, and longer for multi-site or multi-language projects with many approvers.
The pattern across all three: the projects that changed more took longer. The number of pages was never what decided it.
What decides how long your migration takes?
Six factors, and page count is rarely the main one. Content can be imported in bulk, but decisions can't.
Scope
Moving pages as they are is fast. Changing the content model, the design or the site structure at the same time adds weeks, and each change needs its own approval.
Content
Clean, current content imports quickly. Outdated pages, duplicate posts and unclear categories have to be cleaned up or retired first, and that is usually your team's work, not the partner's.
Integrations
Every form, CRM connection, tag and third-party tool has to be rebuilt and tested. A HubSpot form takes hours, a pricing calculator or a data sync with an internal system can take weeks.
Governance
Roles, permissions and publishing rules have to be agreed and set up before launch. On enterprise sites, that often includes SSO and approval workflows.
QA
Testing forms, tracking, redirects, performance and accessibility on every template takes one to two weeks on most enterprise projects. It's the step most often squeezed, and the one that protects traffic and leads.
Stakeholder review
Each group that signs off adds a review cycle: marketing, brand, legal, engineering, security and procurement. How fast they respond often decides the launch date more than anything in the build.
What does a website migration plan look like week by week?
For a three-to-nine-week migration, the plan runs in four stages: planning, build, launch, and monitoring after launch.
- Discovery and URL planning (week 1): crawl the current site, record the baseline, map every URL, agree scope and approvers.
- Content model and build (weeks 2 to 5): set up CMS collections, build the component library, import content and rebuild integrations on staging.
- QA and launch (the final week): test forms, tracking, integrations, redirects and permissions, then switch DNS in an agreed launch window.
- Monitoring (90 days): check redirects, indexing, traffic and leads weekly for the first month, then monthly.
What goes into a website content migration plan?
A list of every content type, where it goes in the new CMS, and what happens to it: moved as is, rewritten, merged or retired. It also sets the content freeze date and names who reviews the imported content, because imported items arrive in Webflow as drafts.
What slows enterprise migrations down?
Late approvals, unready content and scope that changes mid-project, far more often than the build itself.
- Security review starting late: questions that could have been answered in week one block the launch in week six.
- Designs not approved: Beqi builds from approved designs, so every design change after the build starts adds time.
- Content not ready: pages still being written when the import is due.
- Scope creep: new pages, features or languages added halfway through.
- Too many approvers: five people signing off on every page, in sequence.
Our take: When a migration runs late, it's almost never the build. It's that engineering, security or procurement saw the project for the first time in week five. Bring them in at the start. And if you can, plan the move ahead of your current platform's renewal date, so the deadline works for you instead of against you.
How long did MinIO's migration take?
Eight to nine weeks, with six of them in development, from a custom build to a live site on Webflow.
Where did MinIO start?
MinIO's website was a custom build, maintained by in-house developers. Every change needed a developer, updates were slow, and the marketing team couldn't move at the pace the company was growing.
What did the migration include?
- A full move to Webflow Enterprise: content, pages and the enterprise setup MinIO needed, in six weeks.
- HubSpot integrations: forms and data connected to the CRM the team already used.
- A component library after launch: when MinIO redesigned 20 product pages, we built a full component library so the team can create and update those pages without a developer.
What changed after launch?
- 6 weeks from start to launch
- 20 product pages built from a reusable component library
- 24-hour turnaround on website requests
- A third contract: the work continues as an ongoing partnership
Loom's marketing site moved in three weeks, Axiom Space's in six. The difference was scope again: Axiom Space needed a new content model for missions and astronauts and a live video integration, which took the extra time.
Axiom Space: “The Beqi team did more than migrate our site. They laid the foundation and created scalable, data-driven frameworks for an online presence to match our aspirations here on Earth and in low Earth orbit.” Manny Jawa, Digital Content and Media Manager
How can you shorten a migration without adding risk?
By making decisions earlier, not by doing less testing.
- Fix the scope in week one: what moves, what is retired, what changes.
- Approve designs before the build: so development starts once, not twice.
- Freeze content on a set date: and clean it up before the import, not after.
- Start the security review on day one: with a list of integrations and data flows.
- Start with one section: a pilot migration of the blog or one product area proves the process before the rest moves.
What you should never cut: the URL map, redirects, QA and post-launch monitoring. They are where traffic and leads are protected.
What should your team do next?
- Count what moves: pages, content types, languages and integrations.
- List your approvers: everyone who has to sign off, and how long their reviews usually take.
- Check your renewal date: and plan the launch at least a month before it.
- Map the work against the four stages: to see where your timeline really sits.
Beqi runs website migration services for Webflow for enterprise and B2B marketing teams, with a fixed timeline once the scope is agreed.
Frequently asked questions
Can an enterprise Webflow migration be done in under a month?
Yes, when the scope is tight: content that is ready, few integrations and fast approvals. Beqi migrated Loom's marketing site in three weeks.
Does the number of pages decide the timeline?
Less than you might expect. Content can be imported in bulk, but cleanup, integrations and approvals usually take longer than the import itself.
How long does the content migration itself take?
The import is usually fast, preparing the content takes longer. Cleaning, restructuring and reviewing it typically runs alongside the build, over the build weeks on most enterprise sites.
When should we start planning a migration?
Two to three months before you need the new site live, and ahead of your current platform's renewal date. That leaves time for discovery, approvals and a launch without pressure.
How long do rankings take to settle after a migration?
Usually a few weeks, while search engines recrawl the site and process the redirects. Monitor for 90 days, and keep redirects in place for at least a year (this is what Google recommends).
What does Beqi need from us to start?
Access to the current site and analytics, approved designs or a decision to keep the current design, a list of integrations, and one owner on your side. With that, we can agree a fixed scope and timeline.
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