In two weeks, every Lighthouse metric moved up

The Challenge

Dexterity'swebsite had to support a complex category: physical AI, robotics, logistics,and warehousing automation. The marketing team needed to explain sophisticatedproducts clearly, publish service content, and maintain a site that feltcredible to enterprise buyers.

The site neededmore than new pages. It needed stronger publishing infrastructure and bettertechnical performance. Existing technical scores showed the accumulatedfriction: SEO at 86, Accessibility at 80, Best Practices at 50, and Performanceat 62.

For a roboticscompany selling to serious operational buyers, these issues mattered. Weakaccessibility and best-practice scores create risk. Lower performance hurts theuser experience. Gaps in CMS structure slow down the marketing team every timethey need to publish or expand content.

Dexterityneeded the work done quickly, without distracting internal teams or disruptingthe roadmap. The job was to improve the site foundation, ship new servicepages, and give marketing a better system to keep building.

The Solution

Beqi focusedthe engagement around speed, structure, and measurable technical improvement.We built new service pages so Dexterity could communicate its offering moreclearly, then structured CMS collections to make publishing easier for the teamafter launch.

The CMS workmattered because it turned recurring content needs into repeatable publishingworkflows. Instead of relying on manual page creation or engineering help,Dexterity's team had a cleaner way to manage services and related contentinside Webflow.

At the sametime, Beqi ran a technical optimization pass across the site. We addressed SEOstructure, accessibility issues, best-practice gaps, and performance blockers,focusing on improvements that would show up in measurable site health andday-to-day usability.

The projectmoved quickly by staying focused on the highest-impact changes: pages the teamneeded, CMS structures that reduced future friction, and optimization work thatimproved the site's technical foundation.

The Results

The project turned a short two-week engagement into a measurable siteimprovement sprint.

SEO improvedfrom 86 to 100, giving Dexterity a stronger technical foundation for organicvisibility and indexability.

Accessibilityimproved from 80 to 98, reducing risk and making the site stronger for a widerrange of users and enterprise review processes.

Best Practicesimproved from 50 to 93, while Performance improved from 62 to 86. The sitebecame cleaner, healthier, and more reliable for both visitors and themarketing team managing it.

The result alsocreated trust. Dexterity returned with additional work, showing that the valuewas not limited to a single optimization sprint.