45% faster. 32% more conversions. A client that came back.
How Beqi rebuilt Petal Card's Webflow site and turned an underperforming implementation into a faster, higher-converting marketing asset.
The Challenge
Petal Card wasalready using Webflow, but the site was not performing like a serious growthasset. The platform was right. The implementation was the problem.
Pages loadedslowly, updates were harder than they should have been, and the sitearchitecture did not reflect Webflow best practices. The build created frictionfor the marketing team and left measurable performance gains on the table.
For a fintechcompany, that friction mattered. Website speed affects conversion. CMSusability affects campaign velocity. Structural debt affects every future page,update, and experiment. Petal needed the site to become faster, cleaner, andeasier for the team to manage.
The challengewas not to patch a few visible issues. The original build had deeperarchitectural problems. Petal needed a structural rebuild that would improveboth the front-end experience for visitors and the back-end experience for themarketing team.
The Solution
Beqi rebuilt Petal's Webflow site from the ground up. The focus was not cosmetic. It was structural: cleaner architecture, stronger performance discipline, and CMS patterns that made the site easier to operate after launch.
We optimized components for speed and rebuilt the page structure so the site could load faster and support more consistent user experiences. The goal was to remove the hidden friction that was hurting both performance and conversion.
We also created cleaner CMS patterns for the marketing team. That meant content could be managed more efficiently, with less confusion, fewer workarounds, and a more dependable foundation for future updates.
Because the rebuild addressed the architecture rather than only the symptoms, the impact showed up in measurable business outcomes. The site became faster, easier to manage, and more effective at converting the traffic Petal already had.
The Results
The rebuild turned Webflow from an underperforming implementation into a stronger marketing asset.
Page speed improved by 45%. That was not just a technical score improvement - it created a faster experience for prospects moving through Petal's funnel.
Conversions increased by 32%, proving that the quality of the Webflow build had a direct effect on business performance. Petal did not need more traffic to see better results; it needed the existing site to perform properly.
The operational result mattered too. The marketing team gained a cleaner structure for managing content and updates, reducing the day-to-day friction that had made the previous build difficult to use.
The clearest trust signal came after the first project: Petal returned to Beqi for a full redesign build. The rebuild created enough confidence to deepen the relationship.
"The Beqi team streamlined our operations and allowed us to manage our content more efficiently."
FAQ
Rebuilt their existing Webflow site from scratch with proper architecture, performance optimisation, and structured CMS patterns.
Eight weeks for the full rebuild. A second redesign project followed.
Page speed improved 45% and conversions increased 32%. Petal returned for a second project.
The original build had structural issues that couldn't be patched — a clean rebuild was the only path to lasting performance.
